Hotel scents, whats wrong?

When it comes to scent marketing in Spain, one thing that strikes me is the sheer volume of fragrance options offered by many companies—sometimes up to 40 different scents! Often these are quite generic—think apple or melon—and seem more about giving customers a quick pick than crafting a meaningful sensory experience. But if you look at iconic brands like Diptyque, Rituals, or Dior, the approach is entirely different. They curate an intimate and thoughtful collection of fragrances, each one chosen to create a distinct atmosphere and emotional connection.

At Hermozia, led by our perfumer Jorge Hempenius, we believe that the essence of good scent marketing is quality over quantity. It’s about a top-notch fragrance that truly resonates with your brand and clients—not just what smells "nice" or "popular." A carefully chosen scent can invoke memories, set moods, and become an integral part of your company’s identity.

Of course, not every business fits a standard fragrance profile, and that’s where bespoke scents come into play. A custom fragrance designed specifically for your brand’s character and values offers something far more powerful than off-the-shelf options. However, this doesn’t mean compromising on professionalism. For example, I recently stayed at a chic, minimalist hotel where the scent they chose reminded me oddly of chewing gum. It left me wondering, how does one think that’s a good idea? A scent should elevate, not distract.

This is a call for a new level of scent marketing sophistication in Spain: the move beyond generic, "one size fits all" smells to fragrances that create lasting memories and meaningful emotional connections. There’s still so much room for improvement—kudos to those already working with scent, but it’s time for the next step. Ask yourself: What experience do you want your customers to have when they walk through your door? What memories do you want them to take away?

A great scent is not just decoration; it’s a powerful emotional tool that brands can use to tell their story and connect deeply. Hermozia, with Jorge Hempenius at the helm, is ready to help you make that leap—because in today’s world, scent shouldn’t just be an afterthought; it should be a vital part of your brand’s voice.

Here’s an interesting read that supports this vision, highlighting how carefully crafted scents influence consumer behavior and brand perception: [link to an insightful article on scent marketing and emotional connection].

At Hermozia, we stand for thoughtful, bespoke fragrance solutions designed to fit your brand’s unique identity and the times we live in. Let’s make scent an unforgettable part of your story.