Fragrance for your brand or hotel: how to create a unique scent that represents your identity

Blog about olfactory branding, corporate scent, and brand experience

More and more companies in Spain are searching on Google:

• fragrance for my brand
• hotel fragrance
• store scent
• Signature Scent Company
• corporate fragrance
• olfactory marketing

And almost all of them have the same question:

“I want my own fragrance… but how does it actually work?”

In this blog we explain, clearly and without technical jargon, how a professional brand fragrance is created and why the process is as important as the result.

What is a signature scent?

A brand fragrance is the scent that represents your company's personality.

It's not just about "smelling good".
It's part of your identity.

It works the same as:

• your logo
• your interior design
• your communication
• your way of attending

But it acts on an emotional level.

In hotels, shops, spas and businesses, fragrance becomes a silent part of your brand.

Why are more and more companies using olfactory branding?

The sense of smell is directly connected to memory and emotions.

People remember most of all:

• how they felt
• if they felt comfortable
• if the atmosphere was pleasant

A well-designed fragrance helps to:

• create a positive first impression
• strengthen brand image
• increase the length of stay
• differentiate yourself from the competition
• generate loyalty

It's not a marketing gimmick.
It's sensory coherence.

Question 1: What scent fits my brand?

This is the most common search:
“Which fragrance is best for my business?”

The answer is simple:

It is not chosen at random.
It is being built.

It all starts with three elements:

1) What do you want your customers to feel?

2) Who is your main customer?

• General public → clean and accessible
• Premium client → subtle and elegant
• Wellness → calming
• Tourism → fresh and Mediterranean

3) What do they do in your space?

• Buy → explore
• Sleep → rest
• Relax → disconnect
• Work → concentrate

The fragrance should reinforce all of this.

Question 2: How does a brand translate into a scent?

Many business owners say:

“I know who I am as a brand, but I don’t know what that smells like.”

It's normal.

Therefore, the professional process includes working sessions with the client.

In a DNA and scent session:

• We define your real identity
• We work with examples
• We tried different styles
• we learn what fits and what doesn't
• We discovered your preferences

We often also ask for references: scents from other hotels, shops or brands that you like.

Not to copy them.
But to understand why they work for you.

This is how a solid foundation is created.

Question 3: What intensity should a fragrance have?

A good fragrance doesn't force itself.
Accompany.

Professional rules:

• You can feel it as soon as you enter.
• It doesn't bother me.
• It doesn't tire you out
• It's always nice.

In hotels and spas: gentler
In retail: something more visible

The intensity is always adjusted in practice.

Question 4: Is it a complicated or expensive process?

It doesn't have to be that way.

A well-planned project is progressive.

It usually starts like this:

• An area
• A fragrance
• Probation
• Assessment
• Settings

Only when everything fits together, does it expand.

This makes the project realistic and manageable.

Question 5: What does co-creation mean in fragrances?

Co-creation does not mean:

“Fill out a form and I’ll make you a perfume.”

That's unprofessional.

Co-creation means:

• You contribute your vision
• You explain your brand
• You participate in the experience
• We translate all of that into aroma

You provide the emotional ingredients.
We make the recipe.

Question 6: What if my customers are sensitive to smells?

Very important topic today.

A professional fragrance should be:

• balanced
• respectful
• adaptable
• comfortable

The goal is well-being, not impact.

That's why design is key.

Difference between generic scent and olfactory branding

The difference is noticeable.

And it is remembered.

Our experience in fragrance development

At Hermozia we don't start with products.

We start with people.

With over 18 years of experience, we have created fragrances for:

• five-star hotels
• high-end spas
• premium retail
• international brands

Including virtually all of Amsterdam's major luxury hotels.

This path allows us to:

• quickly understand each project
• Avoid common mistakes
• work with a long-term vision
• create scents that really work

We don't sell "good smells".

We build identity.

How we work at Hermozia

Our process is clear:

1. Brand analysis
2. DNA and scent session
3. Definition of address
4. Creative development
5. Test in space
6. Final adjustment

Always with you.
Always tailored to your needs.
Always with quality.

What are people really looking for when they write “fragrance for my brand”?

They're not looking for technology.

They don't look for catalogs.

They are looking for:

• trust
• clarity
• experience
• accompaniment
• lasting results

That's what we offer.

Want to discover which scent suits your business?

If you're thinking about a fragrance for your hotel, shop, or business, the first step isn't a form.

It's a conversation and an experience.

There we make your DNA visible
and we turn it into a scent.

Contact us and start your olfactory project.
No commitment.