#RoomSpray: The olfactory trend that redefines the home in 2025

In 2025, fragrances will not only be worn on the skin, but also breathed into the environment. The "scent-scaping" revolution on TikTok has led #RoomSpray to become one of the most transformative trends of the year, fusing well-being, beauty, and interior design into a simple mist.

Aromatize your routine: daily well-being with just a spray.

What began as a niche category is now a viral movement. Aromatic home sprays are now essential tools in Generation Z's wellness rituals. From a relaxing floral mist before bed to a citrus burst during cleaning, every space can become a fragrant sanctuary.

From the laundry room to the living room: the versatility of fragrance

#RoomSpray is synonymous with versatility. This trend goes beyond traditional perfume with formats that easily integrate into daily routines: bed mist, incense, candles, and diffusers. Users are adopting fragrance as a way to reconnect, recharge, and enhance even the simplest moments.

Among the most popular notes are lavender, rose, citrus, and blends that evoke freshness and cleanliness. Some creators even mix their own combinations to adapt the atmosphere to their mood or interior style. It is a form of sensory styling that is gaining strength every day.

TikTok confirms it: fragrance transforms spaces (and emotions)

The #RoomSpray trend has generated a wave of poetic and functional content. From cleaning videos accompanied by revitalizing fragrances to sensory rituals in minimalist homes, creators show how scent can elevate everyday experiences.

Much UGC content highlights the emotional impact of scent: how a fragrance can reduce anxiety, improve sleep, or make a space feel more intimate and personal.

Why does this trend matter?

#RoomSpray represents a deeper shift in the use of fragrances: it's no longer just about personal expression, but about the emotional design of the environment. It's the fusion of beauty and functionality —the so-called "beautility"— and it's conquering homes.

As people seek greater well-being, control, and connection in their spaces, room sprays are positioned as a simple yet powerful tool to feel better... and smell amazing while doing it.

Ready to transform your space?

Whether you prefer floral and calming notes, energizing citrus aromas, or touches of comforting incense, #RoomSpray is one of the most accessible and sensory trends of the year. Dare to explore new formats, play with olfactory layers, and transform your home into an aromatic sanctuary, one spray at a time.

And Hermozia? We capture trends before they go viral.

At Hermozia, we're not only aware of the latest olfactory trends like #RoomSpray, but we also help you become a part of them. We create personalized sprays and aromatic experiences designed to reflect your brand identity and create memorable experiences for your customers.

Let your space speak with fragrance. Together, we transform each spray into a story.