Current trends in olfactory marketing for businesses and hotels in Spain

Olfactory marketing has established itself as an essential tool for creating memorable experiences that connect emotionally with customers. In Spain, businesses, especially retail and hospitality, are increasingly investing in innovative and personalized olfactory strategies. These are the most relevant trends for 2025:

Custom fragrance creation for brand identity

More and more businesses are opting for exclusive fragrances that reinforce their identity and values, creating their own olfactory signature. In coastal destinations such as Salobreña or Nerja, this personalization helps to convey the local essence to the customer experience, increasing recall and loyalty.

Advanced broadcasting and service technology

Modern fragrance systems offer remote control, scheduling by time and zone, and adapt diffusion based on the type of audience or time of day. In addition, subscription services with regular maintenance are gaining traction, offering peace of mind to hotels and businesses seeking optimal performance without complications.

Multisensory and emotional integration

Scent isn't just used for fragrance; its power lies in activating memories and emotions. Recent studies show that exposure to specific aromas can increase well-being and concentration, something many companies are incorporating to improve the customer experience.

Sustainability and natural fragrances

Environmental awareness and a preference for ecological products are leading to natural fragrances and sustainable formulas playing an increasingly important role. Furthermore, refillable packaging and waste reduction are considered competitive advantages in the sector.

Aromatherapy for outdoor spaces

The trend towards opening businesses to outdoor spaces has driven the use of fresh and floral aromas for terraces and gardens, creating welcoming and unique environments that invite people to enjoy themselves for longer periods of time.

At Hermozia, we offer comprehensive solutions to help your business stand out with customized aromatherapy backed by scientific studies. From fragrance sticks and room sprays for unique spaces to advanced systems with maintenance service, we are ready to support you.

Want to know how olfactory marketing can transform your store or hotel on the Costa Tropical or Costa del Sol? Contact us and discover the power of aroma working for you.